Your Real Estate Expert
The Buying Process
Your Dream Home Awaits
From property hunting and price negotiations to mortgage offers and legal paperwork, I’ll help you with everything involved in buying or renting a new property. Your dream home or office is waiting and I can’t wait to help you find it. Get in touch to find out how to get the process started. I’m looking forward to helping you on this exciting new journey.
The Selling Process
Taking the Stress Out of Selling
I’ll guide you through the selling process, from appraising your property to listing your home and arranging viewings and open houses. As a professional Real Estate Agent in San Francisco, my job is to be there every step of the way helping make the sales process move as smoothly as possible. Contact me to get started. I’m here to answer any questions and concerns.
Contextual Information
Video
The video was created in order to produce an ambience and tone of comfort for people that are considering to purchase their first home. The selection of music and lighting in the video was purposely organized in order to create a mild tone or mood. Although this site is just for educational purposes, this video is intended for Matthew to share on his site and social media platforms in order to generate more business. Home Key Realty is a real real estate firm in Southern California which has been around since 2001. Matthew works for Home Key Realty which is independently owned and operated by his mother, who has been in the real estate business for over 30 years.
The target audience for this content is adults primarily between the ages of 25 and 45, of any gender identity, race, ethnicity, cultural background, etc. The economic class for these adults should range between middle and high class, involving those that can afford a house between the price ranges of $500,000+.
The business goal for this video is to advertise Matthew's real estate services in order to produce more leads in which Matthew will then convert those leads into sales, thus increasing his success.
The user tasks include watching the video and then giving Matthew a call in order to get more information on the home buying process. Matthew's intention is to reel in as many clients as possible so that he can qualify people and serve them in order to guide them in purchasing their first home.
Photos
The photos showcase the abilities that Matthew has as far as home selling is concerned. Matthew is able to complete a real estate transaction and has evidence of doing so with the inclusion of these photos. Matthew is a licensed real estate agent in Southern California with Home Key Realty being the brokerage. The city of Pomona, which is featured in the photo content is located within Los Angeles County.
The target audience for this content is adults primarily between the ages of 25 and 45, of any gender identity, race, ethnicity, cultural background, etc. The economic class for these adults should range between middle and high class, involving those that can afford a house between the price ranges of $500,000+.
The business goal is to create a better sense of credibility and trustworthiness so that Matthew can create more business in the long run and serve more and more clients.
The user tasks include reading the information about home selling and then seeing for themselves that Matthew has indeed sold multiple houses before and does a splendid job at marketing. The call to action is for people to trust Matthew and give him a call in order for him to help them with their real estate needs.
Visual Cues
It is important to include visually appealing content for consumers to see in order to really capture the audience's attention and in turn create more business. There is a reason why we see so many different colors in logos and brands, they are all trying to create their own memorable cues. In an article from Chiqui Esteban, "Language is not just words. We communicate visually as well, but even our visual symbols are not a universal language" (Esteban 2015).
Richard Brooks mentioned, "Yellow is the colour of sunlight. Brands [...] use yellow to give their logos an optimistic, happy vibe. In most Western cultures, yellow brings to mind the warmth of the sun. It’s a summer colour, and can also indicate hospitality (Brooks 2016). Matthew used hints of yellow throughout his site to give off a feeling of warmth and hospitality.
References
Brooks, Richard. 2016. "Colours and their Meanings Around the World." K International. https://k-international.com/blog/color-meanings-around-the-world/.
Esteban, Chiqui. 2015. "Even Graphics Can Speak With a Foreign Accent." National Geographic. https://news.nationalgeographic.com/2015/06/2015626-datapoints-visual-cultures/.